Andrea Mazziotti

If you've ever watched a launch stall because the sales team couldn't explain the product in two minutes, you know the part of marketing I care about.

From 2016 to 2025 I was Chief Client & Digital Officer at EVO.it, an Italian provider of digital, connectivity and security services. Working next to the sales team, I grew qualified leads by 40% while cutting acquisition cost by 25%, and new sales materials shortened the sales cycle by 15%.

Since 2010 I've also run Cult of NET, a small agency with more than 300 clients and projects behind it. ELETTROFIX, a home appliance retailer and repair centre near Naples, used to sell only in store: online is now 35% of its revenue, and total revenue grew 42%. For Cosmoderma, a cosmetics contract manufacturer that sells B2B through five in-house reps, a new B2B website and targeted Google and LinkedIn campaigns turned occasional enquiries into a steady flow of qualified leads, enough to fill its production capacity.

My order doesn't change: market and competitors first, then the people who sell and the people who make the product, then the plan.

Earlier I organised about a hundred events for university students. I've spent more than ten years between Italy and London, and I work in Italian and English. Based in Naples.